Click Fraud Detection (Ref No: ASN00014.1)
With the stiff competition for e-commerce ad dollars gaining intensity, any reduction of advertiser ROI from performance-based advertising will in turn lead major brand marketers to become more concerned about countering the effects of click fraud. Much like the way ID theft affected online commerce in the early dot com days, an increase in click fraud activities will adversely affect the high potential growth of online advertising on social networks. This patent data set contains a non-exhaustive list of patents/patent applications on the technologies that aim to detect the presence of click fraud in electric commerce operations.
Tagging Technologies (Ref No: ASN00001.1)
Social networks commonly feature tagging as a tool for creating meaningful connections. This data set contains a non-exhaustive list of patents/patent applications related to the creation and maintenance of tags across social network platforms.
Video Capabilities (Ref No: ASN00002.1)
Another tool commonly featured in social networks. This data set covers a non-exhaustive list of patents/patent applications on the various social network video applications.